The 'Tyranny of Distance', a book I read many years ago when first entering higher education. It is basically a history book by Geoffrey Blainey, which explains how geographical remoteness shaped the foundation of Australia, its development and even posits how it continues to shape our future.
Australian automotive manufacturing was (yes was) based in two cities that are basically the furthest from the population centres of the world. Trying to export large manufactured goods from the remotest locations on the face of the planet - well economics say we loose. It's likely I will also be made redundant by the end of the year, only to be expected I guess.
I can travel up to 960 km's in one day with my job. Enter the 'Internet' and all of a sudden communication between customers, businesses, service providers and even government departments becomes easier. Let's face it, some types of businesses are better able to take full advantage of the power of modern electronic communication technologies.
Unfortunately, the automotive industry is not one of them, I can't train an apprentice without being with them to impart skills, observe performance and assess practical skills. Sorry Skype just doesn't cut it. Texting a young man who only recently lost a parent to cancer is not what the situation calls for, he needs a shoulder to cry on and strong arm to encourage him. Someone affected by workplace bullying does not need to be told over the phone to confront the bully, they need someone to prepare the social arena and stand with them whilst they have their say.
But if you're into the whole information age, believe in the education revolution and can't wait for the NBN to come to your town, then why not grasp every possible opportunity to market yourself, your brand and your products. Just remember some people still have to physically reside in rural and remote areas:
Let's Drive,
ren0vator
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| The View From My Office |
Australian automotive manufacturing was (yes was) based in two cities that are basically the furthest from the population centres of the world. Trying to export large manufactured goods from the remotest locations on the face of the planet - well economics say we loose. It's likely I will also be made redundant by the end of the year, only to be expected I guess.
I cover many, many kilometres every week to visit with automotive repair workshops and their apprentices. We talk about business, customers, government regulation, training schedules, technology, communication skills, mental health and yes - even the weather. The business owners and apprentices take time out of their busy work days to talk openly with me because I take the time to get there.
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| Rural and Remote Towns are Serviced from Major Regional Centres |
I can travel up to 960 km's in one day with my job. Enter the 'Internet' and all of a sudden communication between customers, businesses, service providers and even government departments becomes easier. Let's face it, some types of businesses are better able to take full advantage of the power of modern electronic communication technologies.
Unfortunately, the automotive industry is not one of them, I can't train an apprentice without being with them to impart skills, observe performance and assess practical skills. Sorry Skype just doesn't cut it. Texting a young man who only recently lost a parent to cancer is not what the situation calls for, he needs a shoulder to cry on and strong arm to encourage him. Someone affected by workplace bullying does not need to be told over the phone to confront the bully, they need someone to prepare the social arena and stand with them whilst they have their say.
But if you're into the whole information age, believe in the education revolution and can't wait for the NBN to come to your town, then why not grasp every possible opportunity to market yourself, your brand and your products. Just remember some people still have to physically reside in rural and remote areas:
- the farmers who grow your food,
- the miners who provide your electricity,
- the truck and train drivers who deliver your goods,
- the teachers who educate the children,
- the medical staff who provide health treatments,
- the business owners who look after the locals. (I'm sure the list could go on, but your get the point)
The 'Tyranny of Distance' still exists in Australia.
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Not That Far To Head Office |
Let's Drive,
ren0vator
Interesting to read of this aspect of the infrastructure of Australia.
ReplyDeleteThanks Victoria. It is the resilience of regional and remote communities which sees them continue to survive whilst missing out on basic services that capital cities take for granted.
ReplyDelete